Businesses use social media to drive visitors to their online stores, or web sites. The end goal is increasing the acquisition rate and conversion rate. Facebook has become the main channel for most businesses and twitter is used a lot in niches for which it is relevant: like video games. We are going to be looking into one channel that is quite underrated, though it holds a lot of potential: Pinterest.
People shy away from this one because it’s quite different from the others and because it is less used by marketing departments. However there are some big advantages that can be leveraged to find a responsive audience that could be a perfect fit for your product.
The audience on Pinterest is 70% female. They are mostly browsing for posts related to weddings, children and home. Therefore, there’s a huge market of people that are actively seeking to buy products they care a lot about. Interior design companies, children clothes, wedding products or catering services, these are all being viewed, saved and pinned actively by potential leads.
The average Pinterest user spends around 2 hours and 20 minutes per session. That is a lot of browsing. These potential customers are only getting deeper and deeper into their category of choice, as Pinterest has one of the most advanced implementations of Machine Learning to match consumer interest and “pins” based on previous likes and searches. It is an evergrowing database that is extremely self-organised and rewarding to browse. No wonder people spend so much time there!
Setting up a Pinterest account is free and easy. Like any other social media account, engagement and reach builds up over time, so the more posts and engagement there is, the more you will attract people to your profile and posts, and redirect them to your web site, or draw them into your sales funnel by other means (other social media, etc.).
The only important factor remaining is the quality of the market, which can vary (just like on any other channel), but if you have a quality product and people are seeking it, then it will no doubt appear on their radar because of how advanced Pinterest is in its internal algorithm.
We hope to see you harness the possibilities that Pinterest has to offer and get the most out of this stylish platform which is crammed with quality pictures, copy, links and other types of posts.
I every time used to read article in news papers but
now as I am a user of web thus from now I am using net for articles, thanks to web.
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