Practical guides from a UK software team with 15+ years shipping products. No fluff - architecture, delivery process, and decisions that actually affect your roadmap.
Stories, best practices, and actionable guides on growing your software product.
Published weekly
I help entrepreneurs and product managers by sharing lessons from my journey in building digital products.
by Iustin
Jun 18, 2025
On The Blessing of a Challenge
Read on Substack
Jun 15, 2025
How To Never Let Work Impoverish Your Days Ever Again
Read on Substack
May 23, 2025
Don't Follow Your Passion, Do This Instead
Read on Substack
May 6, 2025
The 5 Steps To Shift From Labour To An Asset
Read on Substack
May 4, 2025
Are You Stuck in This Pitfall and Going in Circles?
Read on Substack
May 1, 2025
Producer Mindset
Read on SubstackMar 22, 2026 · 6 min read
Language learning apps live or die on retention, not feature count. Here is how we approach mobile edtech products - including our work on DuoLearn.
Read articleMar 15, 2026 · 7 min read
Founders often ask whether to build web or mobile first. The answer depends on distribution, offline needs, and how users actually interact with your product - not which platform is trendier.
Read articleMar 8, 2026 · 8 min read
Predictable mobile delivery is not about more developers. It is about locking scope early, shipping in two-week cycles, and testing continuously. Here is exactly how we do it.
Read articleMar 1, 2026 · 12 min read
AI apps fail when teams treat models like magic. This guide covers architecture, safety, cost control, and the sprint process we use to ship AI that actually works in production.
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